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Monoprice is Expanding into Europe

RANCHO CUCAMONGA, Calif., Sept. 1, 2017  Monoprice, the leading U.S. online retailer offering high quality and affordably priced consumer electronics and accessories, today announced a bold move to continue its aggressive growth into the European consumer market through the launch of localized versions of its leading e-commerce platform. Premier renditions of the Monoprice site will be available first in the United Kingdom, followed by Germany, Italy, Spain and Switzerland, where its growing global consumer base will have access to hundreds of the brand’s leading offerings.

The company’s new sites will provide European consumers direct access to a diverse selection of premium products at a fraction of marketplace prices.  “Global adoption of consumer electronics is evolving rapidly but the higher costs of products currently available in the market pose a challenge to continued growth. We see that international consumers experience similar frustrations as those shopping for affordable electronics in America,” said Bernard Luthi, CEO at Monoprice. “With Monoprice’s expansion into key markets abroad, we are thrilled to bring our brand guarantee of simplicity, fair pricing and confidence to consumers and businesses throughout Europe.”

Each website will be tailored to the country’s language and currency for localized, intuitive use. Monoprice’s product managers and experts will curate a seamless online shopping experience, offering a variety of high-quality solutions across multiple product categories. Initial products will include 3D printers, headphones, small appliances, wall mounts, and AV/IT, personal and commercial products.

As the No. 1 selling 3D Printer brand in the U.S.*, Monoprice sees this expansion as a significant opportunity to drive category growth globally. Aiming to make 3D printers attainable for all, from hobbyists to beginners, the brand will offer its complete line of 3D printers from the World’s No. 1 bestselling MP Select Mini V2, which comes fully assembled and usable right out of the box, to the Maker Ultimate, which is capable of professional quality prints with a fine layer resolution as low as 20 microns.

To meet the needs and passions of audiophiles and everyday sound enthusiasts alike, the brand is also selling products from its premium Monolith line, including its M1060 Planar Headphones, as well as other audio category offerings including tube amps, Triple XXX Triple Driver Earphones and its SonicSolace ANC Wireless Headphones.

Monoprice’s expansion is part of a multi-angle approach which includes in-country logistics and relationships with large marketplace partners. This approach signifies a strong commitment to European consumers and ensures orders have inexpensive shipping and faster delivery directly to customers’ doors, with no hold ups at customs and no surprise fees.

Monoprice has continued to establish itself as an e-tail leader, recognized by the industry for driving down high costs, improving ease and use of its products, and offering a variety of high-quality solutions across multiple product categories. This expansion reaffirms Monoprice’s commitment to directly meet the needs of its consumers worldwide.

*Source: CONTEXT Q1’17 AM3DP Report

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